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World Travel & Tourism Council

The World Travel & Tourism Council (WTTC) is a pivotal forum dedicated to the travel and tourism industry. Comprised of members from the global business community, the WTTC collaborates with governments worldwide to elevate the awareness of the travel and tourism sector's significance. It uniquely represents the private sector across all facets of the industry on a global scale.

Historical Background

The WTTC, established in the late 20th century, has evolved to address various key issues in the industry. During the 1990s, it broadened its focus to include education and training, air transport liberalization, taxation, and sustainable development. This expansion led to the creation of the World Travel & Tourism Human Resources Centre in Vancouver and the World Travel & Tourism Taxation Policy Centre in the United States.

Economic Impact Research

A cornerstone of the WTTC's contributions is its comprehensive research on the economic and social impact of the travel and tourism industry. Utilizing models based on Tourism Satellite Accounting, the council provides both one-year and ten-year forecasts regarding these impacts. This research is frequently cited by major publications such as Forbes and Bloomberg News.

In collaboration with the World Economic Forum, the WTTC supplies country indicators for the Travel and Tourism Competitiveness Report, ranking nations according to the Travel and Tourism Competitiveness Index.

Global and Regional Summits

The WTTC organizes numerous global and regional summits to discuss pressing issues and developments relevant to the travel and tourism industry. These summits gather industry leaders and policymakers to forge pathways for sustainable and prosperous growth.

Leadership and Influence

Key figures such as David Scowsill and Gloria Guevara have been instrumental in steering the council's initiatives. Their leadership has helped in shaping policies and fostering a more interconnected and robust global tourism industry.

Related Topics

The WTTC continues to be an influential force in the travel and tourism sector, advocating for policies that promote the industry's growth and sustainability worldwide.