Sports Management Worldwide
Sports Management Worldwide (SMWW) is a prominent international sports agency and a private, for-profit sports management training institution based in Portland, Oregon. Founded by Lynn Lashbrook, SMWW provides a comprehensive platform for individuals aspiring to pursue careers in sports management, offering specialized training and educational opportunities across various sports industry dimensions.
History and Foundation
Lynn Lashbrook, a seasoned sports agent and educator, established Sports Management Worldwide with the vision of democratizing access to career opportunities in the sports industry through online education. With decades of experience in sports management, Lashbrook recognized the potential of online platforms to bridge the gap between aspiring sports professionals and the industry.
Educational Offerings
SMWW is renowned for its diverse range of courses tailored to various aspects of sports management. These include areas such as sports administration, scouting, analytics, event management, and sports marketing. The institution also specializes in niche areas, including eSports management and specific sport-focused courses like hockey, football, and basketball.
Conferences and Networking
Sports Management Worldwide hosts numerous conferences and networking events, providing a platform for aspiring professionals to interact with seasoned industry experts. Notable events include the Hockey Career Conference and the Football Career Conference, which feature speakers like Ken Holland, an expert in hockey management, and Mark Dominik, who offers insights into football general management and scouting.
Industry Impact and Partnerships
SMWW's influence extends beyond education; it actively collaborates with prominent figures and organizations across the sports world. The institution's faculty includes industry insiders such as Craig Button, a veteran hockey executive, and Mike Johnston, known for his contributions to player development. These partnerships not only enhance educational offerings but also provide students with invaluable industry insights.
Global Reach
As an international entity, Sports Management Worldwide caters to a global audience, with students hailing from diverse geographical locations. The institution's online model allows for unparalleled accessibility, enabling aspiring sports managers from around the world to receive training and mentorship regardless of their location.