Special Broadcasting Service (SBS) Australia

The Special Broadcasting Service (SBS) is a hybrid-funded Australian public broadcasting network known for its multicultural and multilingual programming and services. It was established to provide an alternative to the predominant English-language broadcasts in Australia and to serve the diverse linguistic and cultural communities across the nation.

History and Development

SBS was officially launched on 24 October 1980, following the establishment of a radio network that catered to multilingual audiences. The intention was to reflect Australia’s increasing multicultural society and provide programming in multiple languages, a mission that continues to this day. It became known for its unique blend of multicultural content, offering television, radio, and online services.

Television Services

SBS operates several television channels, each with its own focus:

SBS Television: The flagship multicultural network offers a range of programming, including international news, documentaries, films, and series from around the world.
SBS Viceland: Launched in partnership with VICE Media, this channel targets younger audiences with a mix of edgy documentaries and lifestyle programming.
SBS World Movies: This channel is dedicated to films from around the globe, showcasing international cinema to Australian audiences.
SBS Food: Focused on culinary content, SBS Food provides a variety of cooking shows and food documentaries.
NITV (National Indigenous Television): A channel aimed at Indigenous Australians, offering a platform for Indigenous voices and stories.
SBS WorldWatch: Offers global news coverage, reflecting SBS's commitment to international perspectives.

Radio Services

SBS also operates seven radio networks, including:

SBS Radio 1, 2, and 3: These stations broadcast programs in multiple languages aimed at Australia’s diverse immigrant communities.
SBS Arabic24: Dedicated to Arabic-speaking Australians, providing news, music, and cultural content.
SBS Chill: Known for its laid-back music programming, offering a relaxing listening experience.
SBS South: Focuses on audiences in Southern Australia with region-specific content.

Online and On-Demand Services

SBS has embraced digital technology, offering content through SBS On Demand, a platform that allows viewers to access shows and films online at their convenience. It provides a simulcast of SBS's main channels and a library of content, including exclusive shows and classic programs.

Cultural Impact and Programming

SBS has a significant cultural impact in Australia, not only by championing multiculturalism but also by participating in international events such as the Eurovision Song Contest. SBS's involvement in Eurovision underscores its commitment to bringing global cultural experiences to Australian audiences.