Pacific Asia Travel Association
The Pacific Asia Travel Association (PATA) is an influential membership association that plays a pivotal role in promoting the responsible development of travel and tourism in the Asia Pacific region. Established in 1951, PATA serves as a catalyst for sustainable growth within the travel and tourism industry by fostering collaboration among governments, destinations, transport companies, hotels, tour operators, and other stakeholders.
Mission and Vision
PATA's mission is encapsulated in its dedication to the "responsible development" and "sustainable growth" of tourism in the region. This vision is driven by the Sustainable Tourism Committee and seeks to ensure that tourism development in the Asia Pacific area is both economically beneficial and environmentally sustainable.
Activities and Impact
PATA organizes a variety of conferences, events, and educational programs to facilitate dialogue and knowledge exchange among its members. The association also produces the Connected Visitor Economy Bulletin, which is a monthly publication covering trends and developments in the Asia Pacific travel sector. This bulletin aims to monitor the comprehensive impact of travel and tourism on national economies and to encourage policy responses that support the sector's growth.
In 2015, PATA signed a Memorandum of Understanding with the Tourism Industry Association New Zealand, focusing on cooperation in areas such as information sharing, policy advocacy, industry connectivity, and collaborative events.
Partnerships and Recognition
PATA is recognized globally and has partnerships with numerous organizations, including the International LGBTQ+ Travel Association, which highlights its commitment to diversity and inclusion within the tourism industry.
PATA awards, such as the PATA Heritage Gold Award, honor excellence in tourism. For example, Dwarika's Hotel in Nepal received this prestigious award for its dedication to preserving Nepali architectural traditions.
Related Organizations
- Asia-Pacific Economic Cooperation: An inter-governmental forum that promotes free trade in the Pacific Rim.
- Association of Asia Pacific Airlines: A trade association of major international airlines in the Asia Pacific region.
Conclusion
As PATA continues to influence the tourism industry in Asia Pacific, it remains at the forefront of efforts to ensure tourism's sustainable and responsible growth, promoting economic development, and fostering cross-cultural understanding.