Advance Local
Advance Local Media LLC is a prominent American digital media and marketing company. It serves as an integral component of Advance Publications, a privately held company established by Samuel Irving Newhouse Sr. in 1922. The comprehensive network of Advance Local encompasses various local media groups, technology solutions, and marketing agencies, collectively forming a powerful local-to-national network. This network is instrumental in continuously serving its audiences by providing valuable content and innovative products that inform and inspire communities across the United States.
Founding and Ownership
Advance Local is part of Advance Publications, a very extensive media conglomerate owned by the families of Donald Newhouse and Samuel Irving Newhouse Jr.. The Newhouse family has played a significant role in shaping the media landscape in the U.S. through various subsidiaries, including Advance Local.
Services and Operations
Advance Local is renowned for offering a diverse array of services, primarily focusing on digital media journalism and community engagement. The company provides marketing services, including consulting for local and regional brands, leveraging its comprehensive understanding of digital media to optimize the reach and impact of its clients' messaging.
The company’s brands reach over 52 million people across multiple platforms in the United States, showcasing its expansive reach and influence. This broad reach is facilitated through its association with Advance Digital, which provides sales and content strategy, product development, and technology support to the Advance Local media group.
Contributions and Community Engagement
Advance Local's mission is deeply rooted in strengthening and empowering the communities it serves. By engaging with local audiences, the company enhances the lives of millions and contributes positively to the localities in which it operates. It manages a diverse set of publications such as NJ.com and formerly owned entities like Advance Newspapers.
The firm is recognized for its commitment to innovation, consistently exploring new ways to deliver impactful content that resonates with local and national audiences alike. This commitment is exemplified by various subsidiaries and outlets under its umbrella, such as The Post-Standard and its involvement in significant community projects reported by its media outlets.